Toyota C-HR Launch
SKILLS:
Web Design, Social, Motion
CLIENT:
Toytota
AGENCY:
Saatchi & Saatchi London
YEAR:
2016
Campaign for the UK launch developing web design and social media
As part of the european launch of the new Toyota C-HR, I worked on the web design and social media for Toyota Europe. The Toyota C-HR has a striking design, I wanted to keep the design clean and minimal that would really allow the car to show off.
To be part of a European launch for one of the largest car companies was a great opportunity. Our head of design worked on the shoot to create some beautiful images that really showed off the agressive muscular design of the Toyota C-HR. I put together a moodboard that had more of a editoral feel, like a car magazine. With such great images it was clear they needed to be the focus. Along with the web design I worked on a series of social media animations.
Motion
To add another level to the experience, I wanted to add motion to the site. As the user scrolls down the images have a parallax effect. To give more emphasis for the outlined squares to show the connection between content and image I animatied them on as you scrolled as well as fading in the body copy.
Social Media
As part of the launch I worked with creatives to create a series of social media animations that would highlight the design asthetic of the Toyota C-HR and provide intrigue for the launch.
