FIGS x Team USA
SKILLS:
Art Direction, Visual Design, Print
CLIENT:
FIGS
AGENCY:
Mother London
YEAR:
2024
Celebrate the unsung heroes that help the Olympic athletes achieve that dream of winning Olympic Gold.
Being an Olympic athlete is a long dedicate journey that takes determination to achieve the dream of gold. However people don’t see the teams of medical professionals that have just as much dedication in helping these athletes to achieve their dreams.
FIGS wanted to use their official partnership with the Team USA medical team to highlight these unsung heroes. Our approach was to show these people, to make them the heroes of the campaign. The challenge was to find ways to achieve this. My role was to lead the design working with the Creative Director in developing a range of visual approaches, ranging from bold and stylised to clean and editorial.
Chosen Route
After many explorations across a range of styles, FIGS went for the cleaner more patriotic style that aligns more with the their branding. The task then was to create a series of masters and guides for the FIGS internal team to roll out the campaign at over 100 locations across New York and LA.
