World Cluck Hat-trick
SKILLS:
Art Direction, Composition, Print, Social, Motion
CLIENT:
KFC
AGENCY:
Mother London
YEAR:
2021
Campaign for a World Cup exclusive offer
To celebrate the World Cup, KFC were doing an exclusive offer, the Hat-Trick bundle. Our brief was to create a campaign for the bundle. This was a great project as the Creative Director said that I can take the lead on the campaign, to be design led and for me to come up with the art direction.
I worked on a variety of designs using KFC design style and brand elements. However I wanted to push the design further. The World Cup for me reminded me of getting football stickers of all the players. I developed that concept, crafting the design, creating my own product stickers and can’t forget the shiny!
Social
I worked with a motion designer to bring the design to life for social media. Playing on the theme of the footbal stickers, bring back the memory of throwing down the stickers on the table with your friends.
Early Explorations
At the start of the project I explored many different ways to design the campaign, looking at using the established KFC look and feel beyond it. Presenting these to client to get a preferred direction, which i then expaned on into the final design