Seize the Deal
SKILLS:
Composition, Print, Digital, Social
CLIENT:
KFC
AGENCY:
Mother London
YEAR:
2022
Creating crave-ablity on social media
KFC wanted to get more people to use their app when ordering online and they would get exclusive offers. This was a social media focused campaign that allowed us to push the ideas and to utilise motion to bring it up a level. The challenge with anything on social media is how to stop people scrolling right past your advert.
Working with the Art Director we went for a wigglegram approach, using motion in an engaging way that grabs your attention but also to drive crave for the product. The challenge was that we had to show the product, the offer messaging, app messaging and branding in there. My role was to bring all these together in compositions that could work across the various media sizes while keeping the product at the forefront.
Compositions
The client liked the art direction proposed but needed to reassured that the concept would work, this meant having to create very detailed compositons, so with many rounds of amends we ended up with these details compositions that i had created and which would be used by the photographer and food stylist as a guide for the shots we wanted on the shoot.
