Smart Plans Campaign
SKILLS:
Art Direction, Print
CLIENT:
EE
AGENCY:
Saatchi & Saatchi London
YEAR:
2019
Creating a campaign to show the flexibility and benefits from art direction through to concepting, shoot and production
Working with creatives to develop the Art direction in a campaign for EE Smart Plans. The concept was to show the same person enjoying the different benefits of Smart plans and that you can change between the benefit you enjoy. My direction was have the person front and centre, using the brand colours to split between the two benefits.
From the initial art direction some scamps where developed to present the idea to client, pushing the split futher I decided the main copy should be split across the two sides, emphasising the change. I was then involved through the full process from shoot, to retouch, compositing the images together and finally production.
Scamps, shoot and retouch
